Idole, Lancôme New Women's Perfume

Idôme de Lancôme, the fresh fragrance of the new generation of women

Lancôme has been celebrating femininity for many decades. Still today, speaking to a new generation of women, the brand announces the release of its new perfume, whose arrival is scheduled for August 22, 2019. As always, Lancôme has put the dishes in large and s offers one of Hollywood's biggest rising stars as muse. Zendaya lends its image to the new fragrance Idole, a fresh and light composition, sublimating as ever the smell of the rose and appearing in a very innovative bottle.

Idole offers a surprising bottle

Let's start with the discovery of the pretty bottle of Idôme de Lancôme perfume ... At first glance, this is a pretty classic bottle, rectangular. However, if you look at its sides, you will easily find that it is very different from what we usually know in perfumery.

This is the finest bottle ever designed! Its thickness does not exceed 15 mm. This gives it a fragile and delicate side, an absolute symbol of feminine tenderness. However, its rectangular shape gives it a more charismatic and daring character. Idole is revealed in a soft pink color, incarnation of femininity, nudity and happiness. Refined, the bottle of Idole is also sublimated with a golden sphere that only amplifies its luxurious side.

The very feminine and ethereal smell of Lancôme's Idole

In perfect agreement with its visual, the fragrance of the Idole fragrance is infinitely feminine. Designed by perfumers Shyamala Maisondieu, Adriana Medina and Nadège Le Garlantezec, it is a light and springtime juice, mainly articulated around the Turkish rose. Its essence is developed exclusively for the brand from equitable resources. It releases here a note at once fruity, fresh and flowery.

Bergamot only amplifies the feeling of energy that emanates from this essence. This typical Mediterranean fruit is accompanied by a juicy pear. The jasmine of India, meanwhile, gives the whole a more animal and powdery side.

Idole, the scent of a free woman

"We are excited to create a fragrance for a new generation of women who challenge the status quo," says Lancôme, "who are breaking free from tradition and redefining the meaning of success." Idôme de Lancôme is a perfume intended for all those who see things in a big way and who feel free to express themselves as they wish. To embody this fragrance, Lancôme has set its sights on Hollywood star Zendaya, who says she is delighted with this collaboration: "I like the fact that it is fresh and light. I am very hard on perfume and Idole smells wonderful. I love it ".